We realize the goal of a business is not to just have a great-looking website, but to have a website that generates sales or leads continuously. The key to this is targeted traffic that is conditioned to be interested in your product or service.
SEARCH ENGINE OPTIMIZATION (SEO)
Of course, you want search-engine traffic, as this usually speaks to your relevance and credibility to a user. We carefully plan a search-engine- optimization strategy that accounts for important content, usability, and metrics that are required to attain (and keep) valuable SEO rankings. Gone are the days of focusing on certain keywords; we are in an age of content quality and engagement and you need an expert with relevant knowledge to show you the way.
SEARCH ENGINE MARKETING (SEM)
The broader category of search engine marketing applies to our strategies for search Pay Per Click (PPC) marketing, Contextual Text Link CPC. This marketing does not perform in a bulk, and we integrate the resulting data with all other marketing plans. SEM informs our SEO program, our conversion funnel system, and our audience targeting parameters.